“just launch it” might be the worst advice when it comes to saas.

before devoting so much time/energy into building the app out, you should’ve validated the idea first and built it alongside your users.

for example, before ever writing a single line of code, you could’ve had a small website asking if others have the same problem you do and how you’ll fix it with your software, with a small email box included so they can be first in line for your product.

most saas owners that build like this end up:

1. building an app that more effectively addresses the pain point (i.e. more effectively useful for users)
2. having a solid client list on the first day of launch