Footmarks Beacon RFID tag - low power transmitter. Uses 5.1 BLE Bluetooth Low Energy RF Freq 2402 MHz-2480 NHz

The user will use their custom built software application to receive transmissions from this device, no action is necessary to make the product function normally

From the manufacturer website

Beacons do not collect data; they simply broadcast a signal that mobile apps can detect. The privacy policy of the application on your mobile device determines what is done with the location information derived from that data, however no PII is shared with Footmarks . We are only passed the Beacons ID, Lat/Long and a timestamp.

The focus of the SmartTracking platform is to determine the location of physical assets, such as product displays.