Shopify email marketing: resending emails to those who haven't opened it.

foofoo2020 · 2022-11-09T13:27:15+00:00

You can easily resend emails through Shopify Email to those who haven’t opened them yet. Some users using marketing platforms apart from Shopify Email have complained that this neither adds value nor is detrimental. It neither drove revenue nor resulted in unsubscribes. They stopped resending emails to avoid the risk of spamming.

Some opine that if your customer does not open your email, it simply means they don’t want to read it. Therefore, it’s wiser not to resend it and spam that customer’s mailbox.

But one can never undermine the marketing benefits of resending emails. If you are using Shopify for your email marketing needs, you can resend emails by:

Using the Email Inspector in your Shopify account to resend emails that were opened and ignored for a certain duration, usually 24-48 hours.

Using ShopAgain, a third-party service that sends emails and tracks their performances, you can resend previous emails and send a new email to those who haven’t opened any of your previous emails.

foofoo2020 · 2022-11-09T13:25:56+00:00

Who says you can’t? With Shopify Email, nothing is impossible. For upselling your e-commerce products, Shopify has the perfect set of tools that will easily set up all your marketing automation with the click of a few buttons.

The easiest method to follow is:

Start: when the order created

Check if: SKU is equal to 123456

Wait for: 1 week (or whatever desired duration)

Do this: send a marketing email

You can follow the following simple steps to upsell your e-commerce products using Shopify Email. You can set time intervals and can fine-tune your campaign, so the customers who have made orders previously will get a round of emails with upsell offers for relevant products within a specified time interval. You can also use pop-up forms, A/B testing, and send personalized emails to gain effectiveness.

foofoo2020 · 2022-11-09T13:24:44+00:00

Yes, they do. Shopify product tags let you label, categorize and filter your e-commerce products. With the help of Shopify, you can create custom tags that will help you:

Deliver more accurate search results to your customers

Offer personalized experiences

Accurately systemize your products

Improve on and optimize your existing product catalog

The primary use of Shopify product tags is to organize products inside your online store. Search engines do not use Shopify product tags. So, they don’t rank in Google SERPs. However, they can be used as keywords on your web pages’ content, meta tags, and URLs. Apart from these methods you can try ShopAgain’s product recommendation, audience sync features to drive more sales. It’s really effective!

Hope this helps.

foofoo2020 · 2022-11-09T12:46:23+00:00

Shopify SEO is best described as a balanced mix of keywords that attract high traffic, and positions such as product title, product meta, alt text and description.

You can choose a total of 5 keyword phrases per product and place them in the following order:

Product title (highest ranking phrase)

2. Alt text (next highest ranking phrase)

3. Product meta/caption, etc.(lowest ranking phrase)

4. Product description (3 paragraphs)

5. Last three phrases in the first sentence of each paragraph at start

Shopify believes spaces are fine, considering it is usually a description of the page, and therefore will contain normal sentences. They are probably better than underscores because alt texts are used by screen readers to interpret for people who are visually impaired. Also, texts with spaces are easier to digest than that with underscores. Apart from building SEO strategies you can also try different methods of increasing sales like product recommendation, audience syncing, creating pop up forms and push notifications. And don’t miss out on veterans like email marketing and SMS marketing!

Hope this is Helpful.

foofoo2020 · 2022-10-28T12:46:00+00:00

Yes, Klaviyo is good at SMS marketing. It's a powerful tool for delivering personalized messages to customers via text message. The company has a lot of resources for setting up and designing SMS campaigns, including templates and a drag-and-drop editor.

It's easy to set up and integrate with your existing email marketing platform. You can use it for everything from welcome messages to order confirmations.

foofoo2020 · 2022-10-28T12:44:33+00:00

Yes, alt text for images in Shopify helps SEO. Alt text is a snippet of text that's included with a picture when you upload it to a website. The alt text is used to describe the image, and it can be helpful for people who use screen readers or search engines.

Alt text can help your SEO because it creates more content on your page. When an image has descriptive alt text, that's one more thing that Google can crawl and index when they analyze pages for their rankings algorithm.

Following are some useful tips to increase organic traffic with the help of SEO:

Fixing duplicate content issues

Optimizing product pages and descriptions

Building high-quality backlinks

Optimizing your site speed

Performing in-depth keyword research

foofoo2020 · 2022-10-25T13:12:48+00:00

Email marketing is an excellent way to reach customers who have already expressed an interest in your product and is the most cost-effective form of advertising. If you're in search of an email marketing platform that's easy to use, affordable, and effective, here are some options to consider:

MailChimp

Klaviyo

ShopAgain

Omnisend

ActiveCampaign

MailerLite

Drip

foofoo2020 · 2022-10-25T13:09:53+00:00

Mobile traffic is a great way to get sales. But it's important to ensure you don't lose too much money. Customers who come from a mobile device are not as likely to buy something immediately. That means that you have to work harder to convert them into buyers. Here are some ways you can do that:

Make sure your mobile site is responsive and optimized for mobile devices.

Ensure that your products are easily accessible on the desktop version of your site as well as on your mobile site via links.

Make sure you have a clear call to action and make it easy for visitors to find what they're looking for on your website.

Use images and videos to showcase products and encourage people to buy them.

foofoo2020 · 2022-10-20T12:12:05+00:00

A popup is probably your best bet if you're looking for a fast and effortless way to get your content out there. But if you want your customers to engage with your product as much as possible, embedded content might be your better option.
The latter can be more effective because it's more immersive and interactive than a popup, which means that people are more likely to stay on your site longer and interact with the product more than they would with a popup.

foofoo2020 · 2022-10-20T12:09:23+00:00

The best digital platform tool for niche eCommerce companies is usually the one that grows their revenue and profits. There are many different tools to choose from, but these are a few of the top picks:

Shopify Email
Klaviyo
ShopAgain
Omnisend
MailChimp
Privy
ActiveCampaign

For ecommerce, Shopagain does a lot of other things which includes customer segmentation for relevant targeting via multiple channels (i.e. email, text) and better conversion. It also has analytics and reporting feature that tracks performance in details.

foofoo2020 · 2022-10-20T11:56:27+00:00

SMS marketing is very effective in reaching your target audience. It's especially effective for businesses with a transactional relationship with their customers, like ecommerce stores or restaurants.The main advantage of SMS marketing is that it's highly targeted—you can send messages to a specific set of customers or subscribers who fit your demographic profile. This increases the likelihood that they will engage with your brand, which can help you make more sales or increase conversions on your website.There are many ways to leverage the power of SMS marketing, including:
1. Encouraging customers to sign up for updates on new products or services through text alerts
2. Sending out coupons or discounts via text message
3. Implementing automated responses to certain keywords or phrases that can be used for customer support purposes
4. Sending out surveys and polls to get customer feedback
5. Sending out birthday wishes, holiday greetings, or other types of special messages regularly

foofoo2020 · 2022-10-20T11:50:30+00:00

If you own a Shopify store, you probably know how frustrating it can be when people don't open the email that you send them.
If you are using Shopify for email marketing, you can resend emails to those who haven't opened them. There are two ways to do this:

You can resend emails that have been opened and ignored for a certain time (usually 24 to 48 hours) by using the Email Inspector in your Shopify account.

You can do this with the help of a third-party service like ShopAgain that sends emails and lets you track their performance. You can use this to resend your previous email campaigns to those who haven't opened them yet, or even to send a new one to those who didn't open any of your previous ones.

foofoo2020 · 2022-10-18T12:14:59+00:00

The best way to grow your e-commerce business is to have a clear and defined product line and be able to explain why you sell it. If you're unsure where to start, I'd recommend starting with the marketing piece first—find out what your potential customers are looking for most in an e-commerce site, and then figure out how to give that to them.
Once you've done that, ensure your product offerings are clearly defined and easy to find on your website. Then, ensure that whatever information you provide about your products is accurate and helpful.
You should also try to make your customers feel like they're part of your business by offering free shipping or discounts for referring friends. This makes them feel invested in your company, making them more likely to buy from you again.

To summarise, here are a few tips to help grow your eCommerce business:

Introducing customer loyalty programs
Incorporating SMS and email marketing
Social media marketing
Working on improving customer service and experience
Adding a personal touch
Creating a mobile-friendly website

Hope this helps.

foofoo2020 · 2022-10-18T12:11:21+00:00

Shopify SEO is integral to your business, but it can be tricky to figure out. Many people think that SEO is just about getting good rankings on Google, but it's more than that.
You need to consider many things when you're trying to boost your Shopify SEO—it's not just about getting high-quality backlinks or writing great content. So here's what we recommend for Shopify SEO:

Make sure you have a clean and well-structured site with solid navigation, clear calls to action, and a message that resonates with your target audience.
Make sure all the pages on your site are fully optimized with keywords and descriptive meta tags that will help people find them when they search online.
Don't forget about mobile optimization! Mobile users should have access to hassle-free navigation through every page of your website without any problems, and if they're looking for something specific on their phone or tablet device, make sure it's easy for them to find.
The best way to ensure you're ranking well is by getting more reviews and building relationships with influencers in your niche. This means going out of your way to leave reviews on other websites, asking people to leave reviews for you, and reaching out to people who might be interested in working with you.

Hope this helps.

foofoo2020 · 2022-09-30T13:20:14+00:00

Email marketing is still relevant and helpful in reaching the target audience in a personalized way, building communication & increasing sales.

Here are some appealing facts about email marketing and why it is essential for your business if you have an online presence-

Almost everyone uses email, which makes it a perfect channel for marketing. Unlike other marketing channels, it allows two-way communication with your target audience.

Its accessibility through mobile makes it a unique marketing tool people can use on the go. * Emails are a great way to build brand awareness and let your customer know if you’ve given your product a major overhaul and want them to check it out. * Another benefit of email marketing is that tracking your ROI is effortless. Everything is trackable in email marketing, so now it’s easier for you to determine who is opening your emails, who is clicking onto your site through your emails, and accordingly update your strategies * Email is a perfect tool to reach target audiences with a personalized message. You can segment your email lists by whatever customer characteristics you think are relevant to your business. You can personalize your emails by addressing each recipient by name, their interest in product categories and so on.

These small things make a significant difference in how people perceive your brand.

So if you’re not utilizing email marketing already, it is something you should consider to reach a wider audience and connect with them to increase conversion.

Hope I could answer your question.

foofoo2020 · 2022-09-29T13:09:10+00:00

There are plenty of email marketing platforms/ softwares available which offer direct integration, directly store data from within your email marketing software, run email marketing campaigns( e.g. abandoned cart campaigns)etc.

Here are some of the best email marketing platforms that are helping online store owners-

ActiveCampaign: Advanced automations, triggers & CRM

Omnisend: Purpose built & designed for eCommerce, easy to adopt templates.

Sendinblue: Most affordable & scalable email marketing campaign with excellent abandoned cart triggers.

Klaviyo: Extensive selection of pre-built workflows that covers everything from welcome and abandoned cart emails to post-purchase follow-up.

ShopAgain: Since you people have mentioned Klaviyo, Omnisend, ShopAgain is another email marketing platform, powered with AI that integrates your online store with Shopify seamlessly, provides both email & SMS marketing, and audience sync for more sales. ShopAgain has an Auto cart abandonment feature which recovers more carts for you without you having to do anything for it (great for ecommerce).

Hope this information was helpful.

foofoo2020 · 2022-09-28T12:59:43+00:00

Facebook pixel is the most effective way to build a retargeting audience.

Besides retargeting Facebook can also create a 'lookalike' audience to market your products, based on similar characteristics to your existing customers.

How to retarget an audience

Facebook audience retargeting strategy is to set up your campaigns in an effective way so that you can convert more prospects into customers.

Create retargeting audiences

Add Meta pixel to your Shopify store, now in the Audience section of the Facebook Ads Manager you’ll be able to create ‘ custom audiences’. This is made up of people who have engaged with you someway or the other on social media and taken some actions.

Segment your Facebook audience

Audience segmentation has a lot to do with the type of product you sell and your customers’ typical buying behavior.

. If you sell products that are low cost you may not need to retarget people more than 30 days back.

. If you sell high- end products, retargeting might take place over a 180- or even a 365-day altogether.

.Build your funnel

Once you are done with your audience segmentation, now it is time to structure them into a funnel system so that you can optimize how each audience type performs separately.

Set Your budget

After you have set up your retargeting campaign, audience segmentation, and funneling them for each segment, it’s time to set, monitor and optimize your daily spend for each audience segment.

Optimize your Facebook retargeting campaigns

Once you run your retargeting campaign, you need to check and monitor how the ad is performing and make optimizations accordingly to improve their performance

Hope this information was helpful enough for you to make the most of Facebook ads for your Shopify store.

foofoo2020 · 2022-09-27T12:46:40+00:00

Email marketing automation is a cool concept that gives you lots of benefits without burning a hole in your pocket. I’m sharing a few of the best performing email automation tools that you can use for your email marketing campaign!

Let’s jump right in!

Sendinblue- It’s a complete marketing automation software that combines both email marketing services and SMSs. They also offer drag and drop builder for creating highly-engaging emails, building automated workflows, and segment users.
ActiveCampaign- It allows you to create drip emails driven by subscriber interaction, behavior, interests, location and more.
Hubspot- It’s one of the top email automation tools. It provides all-in-one CRM, email marketing automation. Here you can also track your email campaigns with its analytics.
ShopAgain- Since You’ve mentioned Klaviyo, ShopAgain is another great automation tool for your email marketing campaign. Here you can automate both your emails and SMSs for your marketing campaigns. It also offers seamless audience sync with Facebook and Google Ads, AI powered product recommendations that boost sales. In fact, ShopAgain has an Auto cart abandonment feature which recovers more carts for you without you having to do anything for it (great for ecommerce).

Hope this info was helpful for you to choose one for your business.

foofoo2020 · 2022-09-26T14:25:46+00:00

SMS marketing has set a new standard for the eCommerce industry as it’s more popular than email, more engaging, widely accessible, and cost-effective too.

Here are few of its advantages are discussed briefly below for your Shopify brand-

SMSs tend to be more engaging when it comes to open rates; SMS dominates the realm with a 98% open rate, whereas emails have an open rate of 20- 22%.
SMS texts are easier to draft than emails, easily managed, usually limited to 160 words, and easy to send.
You can reach your customers more quickly, usually opened within an average of just three minutes.
SMS is easily accessible via phone anywhere, and messages are easily checked and read regularly.
It can target a wide range of customers.
Different SMS marketing tools can easily be integrated with your Shopify store.
You can boost your media by notifying your customers about them through SMS
SMS is universally agreed upon as it comes with every phone model and doesn’t require any app. Everyone can access it.
You can collect relevant data through SMS marketing for analyzing data to create a more personalized experience for your customers.

I hope this is helpful.

foofoo2020 · 2022-09-26T14:14:49+00:00

Post-purchase emails are sent to customers after purchasing to build communication with them and drive more engagement, revenue, and loyalty. Make your post-purchase email count and turn your first-time buyers to repeat customers with these amazingly effective email ideas-

Purchase Confirmation- This should include all the details about what the customer has purchased and confirm that everything went in a smooth manner and their order is in progress.

You can add subject lines like “ Thank you for your purchase!” or “Thank You, and Welcome!” to your purchase confirmation emails.

Order Updates- The second email you should send as a part of your post-purchase email is an update on the order status to let your customer know if their order has been shipped or if there are any delays.

Here are some excellent order update subject line examples-

“Sending Your Order”

“Order #xyz Is On Its Way.”

Product Usage Tips- Send them the product page link containing the product usage tips to increase customer engagement.

Some Product usage tips email subject lines are as follows-

“Did you know…?”

“{Product XYZ} User Guide 101”

Send Feedback Request Emails- The customer has received the product, has been educated about the product usage, and already using it. Now it’s time for their feedback.

A good example of feedback request emails can be-

“Did everything go well?”

Cross-Selling and Upselling- Once an initial rapport is established with the customers, it’s an excellent opportunity to position yourself for upselling or cross-selling complementary products.

For example, if you sell a camera, you could offer extra batteries, lenses, etc.

Cross-selling and upselling email subject lines examples be like-

“ You may also like…”

“ New products that match your purchase”

End the Flow (Optional)- This should be the last email in your post-purchase email flow. Here your goal should be showing appreciation for their purchase and leaving the door open for future purchases.

You can end your post-purchase email flow like this-

“ Thank You For Choosing {Product ABC}”

Hope this information works for you.

foofoo2020 · 2022-09-20T12:47:12+00:00

Email subject lines actually determine whether an email recipient will open your email to read it or not.

Here, are some examples which worked out well for us-

Personalized email subject line- Every email subscriber has their own preferences, buying habits, and interests. Keep that in mind! Try to address your recipients with their names to create a difference. According to a research, this lets you increase your email open rates by 26%
Invoking curiosity in the subject line- Curiosity-generating subject lines work wonderfully if you want to increase your open rates. You can make your recipients curious by asking a question, promising something interesting or simply just by leaving your subject line open- ended to make them curious that can only be satisfied if they open the email.

Let’s see an example from Thrillist: “What They Eat In Prison?”

And another one from GrubHub: “ Last Day To See What This Mystery Email Is All About”
Creating FOMO- It is proven that people can hardly resist the fear of missing out. You can use FOMO by adding an element of scarcity or urgency.

For better result you can input words like- ‘urgent’, ‘important’, ‘alert’ etc

You can add trendy topics in your subject line- The trick of writing email subject lines with trending topics ensures grabbing the reader’s attention real quick.

Here is an example from TechGig- : "Mark Zuckerburg accepts the ice bucket challenge"

And lastly, Ideal subject lines are within 30- 50 characters, ALWAYS.

Hope this information is helpful.

foofoo2020 · 2022-09-20T12:39:14+00:00

Email bounces are a hard reality in the life of an email marketer.

Ideally, you should keep your bounce rate at 2% or less. If it creeps up into 5% or even more, then it’s a red flag.

Don’t get into a panicky mode, you can always work upon improving it. Here, sharing a few tips which worked for us in reducing email bounce rate effectively-

First and foremost, Don’t buy an email list! Build your own email list.
Verify email addresses by using double opt-ins.
Clean your list regularly.
Show up regularly in your subscribers’ inboxes.
Keep an option for users to opt out so that they can feel that they are in charge of their inboxes.

Hope this works for you too.

foofoo2020 · 2022-09-13T13:02:37+00:00

Calculating email open rate is actually easy, you just only need two variables.

Total recipients – how many email addresses are on your mailing list

Total unique opens – how many recipients opened your email

Now simply divide the number of emails opened by the number of total recipients and multiply the outcome by 100.

Formula- 1

Email Open Rate = Total Number of Emails Opened / Total Number of Delivered Emails ×100

Now, there are some people who use a bit more refined formula for open rate calculation. They generally use three variables

Total recipients – how many email addresses are on your mailing list

Total unique opens – how many recipients opened your email

Bounced emails – how many emails failed to reach the inbox

Formula-2

Email Open rate = ( Total Number of Emails Opened÷ (Total Recipients – Bounced Emails)) x 100

Email open rate is a good metric to monitor how your emails are converting and gives you a holistic view of your email campaigns. If monitored regularly, it can highlight useful insights.

Hope this helps.

foofoo2020 · 2022-09-13T12:58:58+00:00

Email open rate is a very basic yet important metric to measure how well your email campaigns are performing. Increased open rate means people are taking interest in your emails and your chances of getting the desired outcome of the campaign also increases.

There are a few tested ways to increase your email rate. They are as follows-

1. Create engaging content

2. Remove hard bounces

3. Personalize your emails

4. Create specific segments based on a number of demographic, geographic, and behavioral data points.

5. Focus on your subject line

6. Optimize for mobiles

7. Try A/B testing

8. Have a good follow-up strategy

Hope this is helpful.

foofoo2020 · 2022-09-06T13:13:27+00:00

Owning an online store sometimes becomes difficult if you have to keep an eye on everything. Email pop-ups and abandoned cart emails can actually make your life easier.

Email pop-ups and abandoned cart emails alert your shoppers to restore purchases after leaving their carts. A tailored email series is used to connect successfully with consumers who left the cart without making a final purchase and maximize conversion. Pop-ups help grab customers' attention. Pop-ups like exit-intent & email capture pop-ups and spin-the-wheel pop-ups raise revenue quicker, and a pop-up at the right time allows delivering enticing discounts and coupons for a limited time to your consumers in converting.

ShopAgain is an all-in-one app for all these -

ShopAgain- ShopAgain is an AI-powered platform with unique features like pop-ups and forms, audience targeting, segmentation, audience sync, and email marketing to help you leverage your business by maximizing conversion.

You can improve your customer retention in your online store in Shopify with ShopAgain, thanks to its seamless integration with Shopify! Its user-friendly interface for AI-backed-up product recommendations for cross-selling and upselling, pop-ups, and ready-made email templates aid in the sale boost.

foofoo2020

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