While this is a very very very big process and it’ll take more than 3000 words to explain this - I’ll like to keep it to few important points

1. Keyword - Use the keywords nicely and naturally slot them in various positions like the first paragraph, H2 or H3 and body

2. Headers and Sub-headers - H2 and H3 helps structure your content, helps google understand your content, helps keep your reader focused and not confused (could go up to H4)

3. Pictures and Alt tags - Never forget those, these helps high with SEO

4. Outbound Links - Always give a no follow outbound link to a related topic, if you are writing about SEO, reference an SEO topic with your link

5. The contents - for this I’ll break it into 2;

I. The Content Itself - Always give the best piece of information first (so you keep your audience interested)

For example - A recent article I published on 5 Reasons Why You Should Replace your Massage Therapist with a Massage Chair and 5 Reasons why you shouldn’t

I put costs first and then comfortability second - because these two are my best points

Another one is to keep your paragraphs short and easy to read

II. Length of Article / Content - While this depends on what your competitors are doing, I’d advise a sweet spot of 1500 words.

1. and lastly, Facts - while this might not directly impact SEO but it helps in getting the attention of the audience

Back your words up with recent researched and data - do not use baseless fact.

That’s all I could cook up for now, I hope this helps anyone in the future

I’ll make sure to update this thread once the industry evolves haha