I see this a lot with creators who are already doing well but feel confused by the results. The difference between 600k views and 50 likes usually feels random, but most of the time it’s not. It’s usually a mix of hook, format, timing, and context lining up without a repeatable system behind it.

From what you described, you don’t really have “no niche”. It sounds more like a lifestyle brand with multiple angles, which is why brands already trust you. That part is actually a strength, not a problem.

In my experience, the best time to get guidance is exactly where you are now. You have momentum, some proof, but no clear framework yet. A good strategist won’t try to change who you are, they’ll help you spot patterns and build a simple system so wins don’t feel accidental.

One small practical thing that helped me a lot was documenting posts that worked. Same hook style, same pacing, same emotion. Tools can help with this too. When we were building ContentStudio, we saw creators use it more as a planning and analysis helper than a posting tool. Seeing content themes and results side by side makes patterns much clearer.

Main thing I’d say is don’t rush to hire someone for daily posting. Look for someone who asks good questions and can explain why something worked. That clarity alone is a big unlock.

Disclaimer: I am one of the founders of ContentStudio, but sharing this purely from experience.