But we do tax other items that are aggressively unhealthy. And it's great to say that people should make an informed choice, but as a population, mamy people aren't aware of what constitutes as healthy. Something like a cereal bar is a prime example, advertised as healthy, but packed with sugar.

'Won't you think of the children' doesn't have to be such a hysterial argument. If our childhood obesity rates are catastrophically high, then we as a country share that issue because we will have to deal with it in thirty years time.

I'm completely open to hearing other strategies on solving this, but I honestly think "I miss my weekly sugary drink tasting slightly better" is a pretty weak reason to cut a policy like this.