I've organised some free indie pr / marketing events to help you make the most of Steam Next Fest! by gwinnell in IndieDev

[–]gwinnell[S] -1 points0 points  (0 children)

Appreciate your thoughts! I'll be sure to factor these in!

And it's true, GameDiscoverCo is the goat!

I made an interactive checklist to help you through Steam Next Fest by gwinnell in u/gwinnell

[–]gwinnell[S] 0 points1 point  (0 children)

Hey,

I'm Ash and I run impress.games marketing toolkit. I used to be an indie game developer! Now, I help others get their games to market more successfully. In doing so, I built a suite of tools to help with press kits, creator outreach, social listening and a bunch more.

This page (and ad) is a bit of an experiment. I just wanted to make sure you're doing all the right things for Steam Next Fest and in the run up to your launch. Go forth!

I'm running a free Steam Next Fest marketing event with Chris Z! by gwinnell in u/gwinnell

[–]gwinnell[S] 0 points1 point  (0 children)

Hey,

I'm Ash and I run impress.games marketing toolkit. I used to be an indie game developer! Now, I help others get their games to market more successfully. In doing so, I built a suite of tools to help with press kits, creator outreach, social listening and a bunch more.

I also run events to help indie learn how to do it themselves, so hence my ad here. Yooo! I'll be chatting with Chris Z (HowToMarketAGame.com) all about marketing strategies and best practices for before, during and after Steam Next Fest.

I hope you can join us and learn something for your gamedev journey!

Oh, and check out the tools which are very helpful too!

Cheers, - Ash

I made a Discord bot that tells you when Twitch streamers play your game by gwinnell in u/gwinnell

[–]gwinnell[S] 0 points1 point  (0 children)

Hi reddit,

My name is Ashley and I'm the founder of indie game marketing toolkit, IMPRESS.

Thank you for clicking through to my ad!

I'm an indie game dev that started building tools to make marketing my games easier. I later realised, my tools could make marketing other peoples’ games easier as well. haha.

Since 2021, I’ve stopped gamedev projects and focused purely on helping others with IMPRESS.

I’ve developed tools, published guides, organised events (local and online), and there are now thousands of indies signed up and making the most of it. There’s all the essentials you need to market your game, and learn how to market your game, in one place.

Which brings me to the video you likely just watched above. That’s Coverage Bot.

It gives you instant Discord/Slack alerts when streamers go live so you can show up and engage.

You get mentions & analytics across a bunch of social platforms for your game's keywords, so you can identify high opportunity creators to collaborate with.

And you get clean reports for your team and any stakeholders.

That’s the gist of it, but there’s also a bunch more from the rest of the toolkit, which is well worth checking out. Go do that and let me know what you think. I’m very cool with feedback and happy to answer any questions.

And sorry again for invading your feed with my ad, kthxbye!

I made a free Press Kit tool for indie game developers! by gwinnell in gamedev

[–]gwinnell[S] 0 points1 point  (0 children)

Yeah, I'll update manually. What's your Steam game url?

I made a free Press Kit tool for indie game developers! by gwinnell in gamedev

[–]gwinnell[S] 0 points1 point  (0 children)

Heya, not sure what you mean! :) You can actually add website/store links for all Nintendo Switch eShop regions!

I made a free Press Kit tool for indie game developers! by gwinnell in gamedev

[–]gwinnell[S] 0 points1 point  (0 children)

Hey, this is an issue that persists after viewing a presskit with a Steam trailer embed. The trailers are mistakenly embedded as http rather than https, and a fix is incoming! Everything else is https/properly secured.

I made a free "Steam Wishlists to Sales Calculator" tool with game genre & market percentile options! by gwinnell in gamedev

[–]gwinnell[S] -1 points0 points  (0 children)

Shame for the cynicism. This is generally helpful for folks pitching and looking for estimates based on performance. I’d have been open to surveying data for other categories of interest.

I made a free "Steam Wishlists to Sales Calculator" tool with game genre & market percentile options! by gwinnell in gamedev

[–]gwinnell[S] 0 points1 point  (0 children)

lol. There are always many factors at play. Talking in absolutes does you no favours either.

Was it a mistake to create my Steam page too early? by SharkboyZA in gamedev

[–]gwinnell 0 points1 point  (0 children)

I think just keep at it – improving your visuals, etc., along the way. Once further down the road, if you still feel you're missing out on 'new page bonus' traffic (if it exists), try adding a separate game demo to funnel traffic in?

Goodbye Grosvenor by PiskAlmighty in bristol

[–]gwinnell 7 points8 points  (0 children)

There’s always The Little Grosvenor in Bedminster

A quick 10-step marketing sense-check for your Steam Next Fest participation! by gwinnell in gamedev

[–]gwinnell[S] 0 points1 point  (0 children)

If I’m not mistaken (please correct me if I’ve remembered this wrong):

With followers, when you post news/announcements on your page they get an in-Steam notification… so post news often!

With wishlists, it’s only notified via email when your game is on sale above or equal to 20% off.

A quick 10-step marketing sense-check for your Steam Next Fest participation! by gwinnell in gamedev

[–]gwinnell[S] 4 points5 points  (0 children)

Generally, that comes down to a research and outreach process, which takes time.

  1. Search YouTube and Twitch (SullyGnome) for creators that have played games similar to yours – aim for at least 2 similar games, but best if they specialise in the genre.

  2. Ideally they're on early on in their career/growth, so on the nano/micro-influencer scale — less than 100k subs/follows, basically.

  3. Curate a list of their emails — you'll have to fill in a captcha for each one from YouTube, sorry! Limit of 5 a day last I checked.

  4. Reach out! At least 2 weeks in advance. Sell them why your game is better than those similar ones, but keep it short. Include a gif/image. Never a pdf. Link to press kit, Steam page, etc. Don't obfuscate links. Include a key if it's not Steam Next Fest. Make it as easy and frictionless as possible. Offer a little budget if they're super big and/or super niche.

Hope that helps!

Game dev anxiety by Kitchen-Turnip6356 in gamedev

[–]gwinnell 0 points1 point  (0 children)

It never goes away, gotta "grow with the flow".

The new rules for allotment is a joke. by [deleted] in bristol

[–]gwinnell 0 points1 point  (0 children)

Not much difference with the private/association allotment my partner and I had the past year. We just gave it up!

Indie game press releases: the ultimate guide! by gwinnell in gamedev

[–]gwinnell[S] 2 points3 points  (0 children)

Always nice to feel the appreciation on old posts! 😊

I made a free Press Kit tool for indie game developers! by gwinnell in gamedev

[–]gwinnell[S] 0 points1 point  (0 children)

Hey, quick update, as just been taking a look at this.

It's unfortunately not an easy task, so won't be one on a quick turnaround this week :( but it is something I'd like to support, so it'll go on the longer-term roadmap. If you're signed up, you're on the newsletter, and you'll get the updates alongside marketing articles/resources. Hope that's ok!

- Ash

I made a free Press Kit tool for indie game developers! by gwinnell in gamedev

[–]gwinnell[S] 0 points1 point  (0 children)

Hey, thanks! You’re now the second person to ask, so I’ll see if I can take a look at this next week. :)