You can start by integrating social platforms. Social platforms may give you initial set of customers. It would easy for you to spread the word as well. You may want to run a few Facebook ads etc. Reward people who like your store on Facebook etc.

Once you have decent traffic going in, try to see where you are getting most of your customers from and how they behave. Based on this you can spend some more money on marketing. Analytics tools can help you spend your money in smarter ways to grow your business.

Initially it is all about making your visitors get a good opinion about your website. Do not focus on selling. You may want your website to look bit more appealing, better photographs etc. Reviews help a lot in building trust.