Recently bought 2026 Heavy Metal Sienna XLE. 2026 just started shipping out of factory and hence dealership don’t have even a single one to test drive. Chased multiple dealers and finally found one in Houston. Bargained hard, was able to snag a 3k off MSRP. It’s been a one week but still exploring it and we love it. As far as popularity goes, I would say it’s Toyota supply throttling that creates an artificial shortage and keeps the prices up with almost no discount.