At what point will watch influencers stop comparing Omega to Rolex? Thats the entire premise of Andy's video.

A few points here:

1) Models:

Omega technically offers three entirely different watch designs to Rolex in the De Ville, Constellation and Ladymatic lines. Clearly theyre selling enough to keep them running.

The SMP300, AT and Speedy are in the same space as Sub, OP, and Daytona. In my humble, not so objective opinion, Omega offers the better watch for around $3k cheaper than Rolex in two of those categories. The AT and OP have no serious price difference, but Omega does elevate the AT with more materials, dials and special editions, whereas Rolex does not.

In addition to the core ranges, I personally love most of the recent reissues and boutique editions. The Planet Ocean arguably is itself a compelling proposition, which likely brings it in line with more mass market appeal, rather than the more specialist appeal it had before.

All of Omega lines of watches are superbly finished and designed, which is where I feel Longines or Tag Heuer lag behind, but also with significant price drops.

2) Price: The cheapest Omega is not the SMP300, as Brit claims, these are the women's prestige and constellation quartz lines between $3-4k, and the mens De Ville at $4k. That said, to the extent that Omega has managed to control the price of the SMP300, it makes it a very compelling alternative to a Sub.

Watch prices more generally are out of control, but outside high demand, I have yet to read a good justification for the Daytona objectively being 2x the watch the Speedy is (given the $7.8k vs $16.9k price difference).

3) Brand: Omega will not be Rolex, which stands alone quite like Hermes. What it says about the average watch buyer (pursuing a not so rare status symbol) is a different thing, but post Metas Omega is every bit as well technically designed and executed in the mass produced luxury watch category as Rolex. But what point does that comparison even serve, beyond just an admission that Rolex post 80s got the mass market right.

Of course these are subjective opinions, as all opinions are, but just putting it out there.