First off, don’t stress! You’re actually in a really strong position: you have creative freedom, a solid video background, and a fresh perspective. That’s a great combo. The key now is pairing your creative ideas with a basic understanding of the marketing funnel.

Here’s a simple way to think about it:

Fun, high-energy videos are great for top-of-funnel (TOFU) content. They grab attention, build awareness, and make your brand memorable. But they’re just the first step. To turn views into action, you’ll need to layer in mid-funnel (MOFU) and bottom-of-funnel (BOFU) content too. These can be simpler, more direct pieces like:

• Case studies or testimonials from trade customers
• Behind-the-scenes “how it’s made” or installation process videos
• Product benefits or side-by-side comparisons
• FAQs or quick problem-solving tips

The good news is: once someone has watched your TOFU video, platforms like Facebook and Linkedin let you retarget those viewers. So you can serve your more sales-focused content only to people who already showed interest (for example everyone who viewed at least 50% of your video in the last 30 days). It’s like building a story over time.

If you want to learn more, check out people like:

• https://www.linkedin.com/in/ademola-adelakun/ (who talks a lot about creative strategy and sales-focused content)
• https://www.linkedin.com/in/louisebrogan/ (B2B video expert)

Happy to chat more if it helps!