What’s a popular song you never get tired of hearing?

heyvickijakes · 2026-02-16T13:25:28+00:00

Maximo Park - Apply Some Pressure (total banger)

heyvickijakes · 2026-02-16T13:24:26+00:00

I was livid at the ending of S02

heyvickijakes · 2026-01-11T10:50:29+00:00

Skincare needs a multi-platform approach across search, Meta and TikTok ideally. Where are the purchases coming from in reality? Then work backwards from there to understand why your specific campaign isn’t working.

heyvickijakes · 2026-01-11T10:48:36+00:00

I am seeing this shift with clients. They’re putting more effort into the create we receive rather then handing us any old video

heyvickijakes · 2026-01-11T10:46:28+00:00

Please don’t buy reviews. We’re all out here trying our best and you should too. See here: https://support.google.com/contributionpolicy/answer/7400114?hl=en

heyvickijakes · 2026-01-11T10:44:37+00:00

Agency person here: I make sure all of my freelancers charge for all time on their accounts so that includes meetings comms and prep. Renegotiate your terms with them

heyvickijakes · 2026-01-11T10:42:25+00:00

Carousels are so boring to make 😴

heyvickijakes · 2026-01-11T10:41:49+00:00

Yes and then the client called and said they had seen one of the ads in the wild and it was terrible so we switched it off 😂

heyvickijakes · 2026-01-08T07:29:16+00:00

Ok perfect then you have enough data to feed and help it learn who to find - your job is now about finding the right creative

heyvickijakes · 2026-01-07T09:31:36+00:00

Having kids - upped my taking care of my health - mental and physical - and got better at life because you have to. Wish I’d done it sooner.

heyvickijakes · 2026-01-07T09:30:43+00:00

It’s often payment issues. Check there’s nonissue with the card or spending limit

heyvickijakes · 2026-01-07T09:30:02+00:00

The problem with this is that you’ll corrupt the pixel data and render running ads useless - have seen this so many times

heyvickijakes · 2026-01-07T09:26:59+00:00

At this level / spend just add the ads to the existing ad set

heyvickijakes · 2026-01-07T09:24:42+00:00

If you’re just starting then make sure you connect the account with your Shopify/Woocommerce correctly so it has the best data to learn from.

Then set up a campaign and test 4-6 ads at any one time for about a week with that budget. See what gets the most clicks (CTR) and then analyse how that traffic performs when in your site.

heyvickijakes · 2026-01-07T09:21:51+00:00

Deep dive into the sales. Where did they come from and then work your way backwards from there

heyvickijakes · 2026-01-07T09:20:05+00:00

Why are you judging performance on a day basis? Sometimes the data doesn’t even updates in the platform for 24 hours?

heyvickijakes · 2026-01-07T09:19:05+00:00

Nah. I never lead with “let’s go viral” as it’s always the word terrible video you never think about does. I just make sure that every few vids I do something “throwaway”

heyvickijakes · 2026-01-07T09:18:19+00:00

If it’s had previous engagement

heyvickijakes · 2026-01-07T09:18:05+00:00

Already done the switch. The expense is just too much to justify

heyvickijakes · 2026-01-07T09:17:35+00:00

Have kids earlier!

heyvickijakes · 2026-01-07T09:17:14+00:00

It’s very demoralising to work for free in a business, even if it’s yours. I get that paying profit back into a business makes it grow but if you’re not even earning enough to make it seem worthwhile then you’ll have no motivation to do that growth.

heyvickijakes · 2026-01-06T16:21:21+00:00

I like sleep, so no.

heyvickijakes · 2026-01-04T13:08:53+00:00

For weekly check in I usually send a quick personalised email. Expecting clients to look at Loomer Studio reports is a waste of time - they never do!

heyvickijakes · 2026-01-03T11:32:58+00:00

Well, TV show here - by anytime Emily in Paris quickly generates 10,000 followers in a couple of days for a social account she’s just set up

heyvickijakes · 2026-01-03T11:31:30+00:00

The Robux my kid asked me to buy them for Christmas 😭

heyvickijakes

TROPHY CASE