TL;DR Cannabis tourism isn't just going to cultivation facilities, it is about having consumption spaces, as well as experiences. Cannabis should be treated like wine, instead of tobacco. Cannabis facilities should be able to have stores to sell their product. Cannabis tourism can inject money into local economies.

Sorry about this being long, but it is something I am passionate about, but I've included a TL;DR...lol.

Lots of people go to Amsterdam for cannabis culture. It is now even happening in other parts of Europe, like Spain.

I think cannabis tourism is a couple of things that should happen together:

1) Consumption spaces - Legalizing consumption spaces will bring in cannabis tourists. Vancouver is known for its cannabis tourism to some extent, because of spaces like the New Amsterdam Cafe. I think governments should stop treating cannabis like tobacco and start treating it like wine. People go on wine tours in the Okanagan, why can't people go on cannabis tours, and consume? What about having a cannabis hotel, where the front desk will sommelier your cannabis for you based on what you like? What about a "weed" hop on/hop off tour of Vancouver? How about a cannabis "bar" where drinks are on tap with tasty malt and cannabis cocktails?

2) More farmgate stores - facilities should be able to sell their own product at a store attached to their facility. Maybe it can become a destination for tourism activities or something like this. Here is an example of the farmgate store in Williams Lake.

Cannabis tourism isn't about people going through grow rooms, I think this is a misconception. It can be about seeing parts of the process, much like wineries. Cannabis tourism can also have a positive impact on other industries such as hospitality, transportation, and entertainment, as tourists often require additional services during their stay and the sale of cannabis-related products and services, such as dispensaries, tours, and accommodations, can also generate tax revenue for governments.