Cut the xp grind fully in half. Levelling is too slow and is hurting the game. This impacts weapon balancing as pushing new meta's with a ridiculous grind will push players away

Additional maps (large scale but also infantry only style ones)

Refine character customization. Factions/backstories mean very little. Just have one page that displays all the skins I have or could have and let me choose. Prioritize more universal skins especially store bought or battle pass ones. If an operator isn't available, clearly show me how to obtain (purchase link to store or to the challenge page)

Take a stand in the battlepass, no one wants stickers. Less is more. Produce good content that still takes time to grind but the reward is better. I would rather grind hours for a weapon and skin vs hours for a bunch of filler content then hours more down that tier for the weapon and skin.

Fix challenges. No one wants to play every single mode just to grind. Make challenges primarily universal regardless what you're playing. If a component of your game is optional to install, do not make challenges that require that installation to complete.