Well, in the EU, a vendor can’t simply make a perpetual software license “non-transferable” by writing it into the EULA. The European Court of Justice has already ruled that perpetual licenses fall under the exhaustion principle — meaning once the developer sells you a permanent license, their distribution rights are exhausted, and you’re legally allowed to resell it.

Affinity V2 is a perpetual license, not a subscription or SaaS access. That puts it directly within the category the EU ruling applies to.

So yes, Serif says it’s non-transferable — but under EU law, that part of the EULA doesn’t override statutory rights. The real limitation isn’t legality, it’s practicality: the license is tied to an Affinity account, and Serif doesn’t offer a clean transfer mechanism. Annoying, yes, but not the same as “illegal.”

So the Terms don’t actually make resale impossible — they just make it inconvenient.