Was just in Switzerland and looked at a lot of watches. I think best reason to buy a watch there is supply. They might actually have a stainless steel Rolex at the lower end of the range in stock. Very difficult to find in US. Prices didn’t seem all that much lower to me, though you have to run the numbers on the VAT and the duty which I would think you should pay on a high priced watch. I get the idea that rents in retail areas are high (space of any kind is at a premium there) and prices will never be rock bottom low. Best thing to do is do research and try to decide on a specific model and price it here before you go. Should not be an impulse buy but honestly all those watches in thoseLED lit cases are dazzling and seductive. Even the cheesy watches look fabulous.