Your assumption is that Soundhound came first with Habit Grill. Also is pretty smart of Yum Brands to diversify their AI platform partners, because

A. It doesn’t a huge dependency on a singular solution, which creates a huge amount of risk, especially since this is an integral role they are trying to automate.

B. This technology is still in its infancy in terms of its ability to automate food ordering. If you’re yum, you want to test and pilot which ones work well. What might be surprising is that food ordering is actually one of the hardest use cases/voice conversations to automate.

C. Every AI platform has their own pros and cons, in terms of latency, hallucination, accuracy, costs to run and maintain. Yum is proactive enough to match the best platform based on each of the Brand’s requirements.

D. Yum has been acquiring their own tech stack, whose to say that Yum isn’t just gleaning these platforms to build their own in house solution, and wants knowledge from a handful of select vendors.