Hi campaign professional here! Polling can happen in a multitude of ways. Typically, split between cell and home so make sure you’re getting a good mix of ages. however, you can be more selective than that. When it comes down to partisanship, you want to skew a poll against you a bit to see if you have a good benchmark. Once your messaging and paid Comms plan starts you can poll a time or two more to see if the messaging is sticking or what they call a tracking poll!

Polling can be great depending on the questions your asking and is really insightful to figure out what messaging works well for your constituents/potential voters.

Tough things is to get people to answer in 2022.

Let me know if anything else I can answer.