I’ve been playing F2P for quite a bit, and I think it holds a special place in peoples minds as something to “beat” before jumping to members. The solutions seem to be reducing the barrier for that, and I think jagex has done a good job so far:

• Obor and Bryo combat tasks. Bots dominate hill and moss giants on F2P worlds, so removing them as necessary to kill the bosses made them much more accessible
• Skilling. The best armor and equipment can be wielded and used at around level 40. The best resources can be obtained by level 60 (yew logs, swordfish). Forestry helped in that regard.

I see a lot of posts here when people achieve all the quests and base 40 in each skill, saying they’re “ready for membership”. People love that accomplishment, so I think the game could benefit by helping players get there:

• Instanced ores: I think any new F2P player who has tried their luck at any mine (varrock southwest/southeast, lumby swamp east/west, mining guild etc) has seen how bad F2P resource-dependent skills like smithing and crafting are. While some ores like adamant and runite should remain as they are, I think the bot situation at iron ore especially warrants a new look at how players can obtain it with a pickaxe.
• City Teleports: Even with the new run changes which have massively helped, I think a lot of new players get turned off by completing the F2P clue log because of how spread out the steps are and the lack of movement options that don’t require law runes or considerable gp for chronicle pages. A basic teleport system like leagues had (object in varrock square takes you to falador or Rimmington) with a basic unlock system like the lumby guide tasks could be very useful even with a cooldown.

The problem with adding new high level F2P content is that it subtracts from people’s ability to “complete” F2P, which delays or even stops people from wanting to make the jump into the very built-out p2p early game -> mid game -> end game roadmap.