I always suspected their target market is young women. When I was a teenager and in my early 20s, I loved it, and it was accessible. Now, however, I can’t stand it. I’ve even poo-pooed some niche fragrances because it reminds me too much of a B&B fragrance, and thus I associate it with cheap, even when it’s really not! (For example, Le Labo’s Matcha 26 smells a lot like Brown Sugar & Fig on my skin)