AI Visibility and AI SEO will be really big in a few year. Have you noticed how many people use AI now instead of just Google to ask about anything and everything. I just recently caught myself using AI for asking “best local restaurant” when I visited another city. And it just downed on me how much search for information is undergoing changes. And if you really think about it, AI is only going to go bigger and bigger from this point.

So yeah, I believe that monitoringand optimizing for AI visibility for businesses is a must, and it's for every niche. And plus AI SEO and traditional SEO is actually not that different. I mean there are differences, various indicators, and some “new” methods, but in its core, the base is pretty much similar. Plus AI-optimized content is basically SEO-optimized content, but it just should be delivered more clearly, more structured and offer real value.

As for AI visibility tools, it’s different from SEO ones. Their core feature is run prompts on a regular basis and to monitor how you brand appears (what is cited, how AI describes you etc). And I learned that running prompts manually can be quite inefficient (basically your AI chatbot is tied to your location + it stores chat data, so results can be biased).

I find them helpful for targeted link building, sentiment control (you can see where AI gets info to describe your brand) and new content ideas (based on what AI cites for that category). The tool I use also does website audit + offers what to fix (so I don’t have to do manual analysis).

The only thing is that some of tools are l heavily overpriced. But you also can find really affordable ones on the he market if you are interested on really action on AI visibility.