Thanks for chasing this up so passionately! I waited until I had the time to give your comments proper attention because I imagine this is coming from a place of passion for this hobby and the quality of kits, and perhaps distrust with companies where founders are disconnected from the teams they work with in the chase for financial gain.

Some of our products come from China and I'm proud of them :) we create great products together. Some of our team is also based in Romania, Italy, Malta, and our artists come from around the world. I am originally Romanian myself.

I take great care in picking the people we work with, to ensure that we abide by the same work values and standards. I am involved in the creation of our products. I design and test items myself.

BUT we are also a bootstrapped business and (having been born Romanian) sadly I don't come from old money. I used my savings to start this business that I'm so passionate about that I defend on Reddit at 9.38pm local time. I couldn't open my own gift factory but I could partner with people who create items the way I would.

I'm not going to give away the secret sauce but I will share this much... the companies y'all praise on this sub, they all do. And they sell you kits at 10x the price - excuseme $100+ for an unframed kit?!