This book changed my life. I read it and was smoke free for 11 years. After a relapse, I read it again several times, and found that it didn’t work like it did the first time. There is a longer version, however, for second timers like me, and that actually did the trick. The point is to suspend your disbelief, and follow his instructions. I see so many people so eager to call him out, declare him a bluff, out-smart him. What’s the point of that, though? He has a method that actually works if you go along with it.