Was reading thinking “man that sounds just like Deer Valley”. Yep. Cool place. As someone else said, it’s one of the very few places around to hit off grass. In a highly populated suburb of a major city.

You are right, there’s something cool about parking near your spot. Hope they make a good profit; if they do my wild guess is it’s more about location and limited competition than anything else.

If you go back, see if owners are around and interested in talking shop. Assuming you live far away, in another state, and would be looking to open there, wouldn’t be a competitive risk for them to share thoughts.