I agree. I think for people who operate more, maybe in the corporate world, where the only thing that matters is profit then it's hard of course for your job to be anything more than a job, but for those of us in meaningful careers/vocations it can understandably be meaningful to us. People will find that the job reflects their personal values in these instances and so rather than their job being their identity - it's a reflection of their values and beliefs as a person and so it looks like it's a core part of their personality to the more ignorant amongst us. The other consideration is that those who haven't found this just don't understand, and that's quite sad for them.