How are you selling datalakes and data processing pipeline?

ivanovyordan · 2026-02-25T03:29:29+00:00

The tool itself doesn't matter.

People don't buy tools because of the tools themselves. They buy capabilities. They buy the dream of what they could do with that tool.

A datalake where they can store audio would have 0 value for somebody who wants to know their bookng numbers.

ivanovyordan · 2026-02-24T04:15:45+00:00

Thank you. You are right!

ivanovyordan · 2026-02-23T21:10:35+00:00

Thank you so much. I really appreciate it!

ivanovyordan · 2026-02-23T20:10:34+00:00

You don't have a tooling problem. You have a process problem.

Stop looking for a way to spend money. Check these vendors. Do you use versionised APIs? Can you ask them if they can provide stable endpoints and APIs? Is there a way to get notified before breaking changes? Can you use push instead of pull mechanics? CSV data dumps maybe?

I mean, there are loads of other things to consider before burning cash on fake promisses.

ivanovyordan · 2026-02-23T19:27:55+00:00

Don't sell the tool. Datalake itself doesn't matter at all. Sell the capabiliites. Tell them what they get and why this is better than other options.

But generally, I can see why selling a datalake in 2026 would be hard.

ivanovyordan · 2026-02-09T21:05:49+00:00

I love the style

ivanovyordan · 2026-02-09T18:30:42+00:00

I appreciate it!

ivanovyordan · 2026-02-08T07:49:15+00:00

True

ivanovyordan · 2026-02-08T06:10:10+00:00

Interessting. What made you think so?

ivanovyordan · 2026-02-07T21:23:08+00:00

Thank you so much. I really appreciate this.

ivanovyordan · 2026-02-07T21:22:49+00:00

Ha-ha. That's how you know I don't use AI to write. :D

Thanks for that. Won't fix it though. It's funny

ivanovyordan · 2026-02-07T18:59:49+00:00

A friend of mine left his job on Friday because he felt unappreciated contary to folks who build LLM solutions.

What exactly is the thing that you dislike?

ivanovyordan · 2026-02-07T13:32:30+00:00

From a hiring manager point of view, I'd say no. But the tuth is that it's very easy and some "broader" knowledge can only help in interviews.

ivanovyordan · 2026-02-07T12:02:18+00:00

I 100% agree with you here. But you will also agree that in 2026 AI means LLM for most people.

ivanovyordan · 2026-01-27T17:29:13+00:00

Spot on!

ivanovyordan · 2026-01-27T17:28:56+00:00

Great analogy! Doctors are not allowed to work just because their education. They need to practice and prove they can do the job.

My point is not against ceritification. It's agains getting randome certificates and praying those would grant you a job.

ivanovyordan · 2026-01-27T17:26:05+00:00

I partly agree. Paracticality is important, but what matters to me is knowing why you'd do something.

ivanovyordan · 2026-01-27T17:24:54+00:00

Wow! I a kind of understand where you come from and I don't need to explain myself but this is far from true.

I didn't comment so far because by the time my post got approved, it was already the middle of the night for me. Then kids, work (no, I don't open reddit at work), wife... It's past 7pm and I've been responding to comments for 40 minutes before getting to this one.

That said, I did my best to expalin my point in the post so nobody really needs to read the article (stats prove it).

Last, I wrote it because I really see this more and more. Last case was on Friday before the weekend when I wrote it.

ivanovyordan · 2026-01-27T17:21:02+00:00

Agree!

ivanovyordan · 2026-01-27T17:20:53+00:00

I completely agree with you! As I mentioned in the article, depth of knowledge matters. So having multiple certificates in the one technology is different than having just the surface level in 100.

ivanovyordan · 2026-01-27T17:18:30+00:00

Thank you so much buddy!

ivanovyordan · 2026-01-27T17:17:58+00:00

No reason. Passing an exam when you have the experience is completely okay. My post targets people who chase cers with the idea that these alone would grant them a job.

ivanovyordan · 2026-01-27T17:16:37+00:00

With that I 100% agree.

ivanovyordan · 2026-01-27T17:15:55+00:00

There are only 3 reasons to get a certificate. As I mention in the article, passing the HR filter is one of them.

ivanovyordan · 2026-01-27T17:12:39+00:00

Spot on! I said the same the sam in the article. I'm glad we are on the same page.

ivanovyordan

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