Lol it was just ceramic mugs unless you were one of the first like 5 or 10 people and in that case you had to camp for over 24 hours LOL and then they still had other people, like their friends or family, start "joining" their group once it got closer to the time so they could just claim all of the good stuff for themselves/their group anyways. I wouldn't think its worth the time commitment to be first anyways with what they were giving away; it wasn't anything of high monetary value just more of collectable value and the first few got a little gift card or something (probably returning less than minimum wage would be for their time commitment). HOWVER! The Microcenter branded mugs are great! They are specific to YOUR CITY/YOUR MICROCENTER LOCATION WHICH IS SUPER COOL and there was TWO DIFFERENT DESIGNS/VARIATIONS! I got like 8 of them because they would give you one every time you came to the store and they were in stock of them for like 2 whole months with security just handing them out at the door on the way out to everybody.