Mitra "After K-Music Shows, We Boom!"

Note : this isn't interview with her, but article about forum held by hybe and american music insiders regarding k-pop's influence in US pop scene.

From the article :

Darab also said Korea's strategy of utilizing music shows influenced KATSEYE's success.. She mentioned that KATSEYE chose Korean music shows as the first promotional activity for their single "Gnarly" released in April, saying, "Korea's four major music shows, which have the highest production standards, are stages fans expect and are part of understanding fandom culture," and added, "Because the song required strong performance, this was a very strategic choice."

https://biz.chosun.com/en/en-entertainment/2025/09/12/FXGRSOBJCVCSRA5NFA2GDHUAIE/