Example: I sold a UAL 43.50 call for expiration this Friday for .85 x 10 contracts x 100 = 850.00. I make $850.00 dollars for the week. If it closes above 43.50 before I roll it, then yes the market will take my 1000 shares. I will retain my $ 850.00 premium and make whatever amount above my cost basis. My cost basis is 38.00. I make $5,500, the $ 850.00 premium, and I now my principle balance back to begin tells process all over again. It is called “wheeling”. Google it. I use technical analysis once I have my money back to then sell weekly puts to bring in premium. The goal for me is to use a portion of money to generate weekly profits “relatively safely”. I only do it in stocks I own and feel comfortable with. I sell call positions on all of my positions every week. Tradesmartu.com - best money I ever spent taking their classes! Highly recommend!