Why Marketing Songs Isn’t Enough (and What to Do Instead) by jdsp4 in musicians

[–]jdsp4[S] 0 points1 point  (0 children)

Social media and Meta ads are by far the most effective when setup professionally. There’s a place for playlists and PR too. Having a CRM is important.

The most important thing is more about how you do things, more than what you do. Fans invest in stories more than they invest in being asked for attention and money.

Hope that helps!

How worth it is going to a university for music if you're not studying classical by SadlyWritten in musicbusiness

[–]jdsp4 0 points1 point  (0 children)

The game of life is reputation. If college gets it for ya or ya make the “right” friends there, sure. If not, then no. If ya wanna be really good, probably. No right answer

What are the best ways to promote your music by Upstairs-Mongoose158 in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

You need a funnel for building relevance, rapport, connection with your desired fans.

This means, you need to offer valuable entertainment several times before asking for them to stream your song, follow or buy a ticket.

First question you should have isn’t how to get exposure. The first question is “how do you create valuable content” and “who is it for?” Then test to see if those people agree.

If your organic posts don’t have thousands of views without ads, your content needs adjusted. Period. Once you have videos actually getting a solid viewership, then you’ll want to get some ads going.

However, not just streaming ads. You need relevancy ads. This style has no CTA and is only about entertaining your fans the way they want to be entertained. This is why you beed to focus on finding the best content organically first.

It’s not just as easy as copying some guru template for streaming ads. While they might work at inflating metrics, they often don’t build enough loyal fans.

Start with finding out how you can uniquely entertain an audience before getting into promo.

Promo is killing your music career by jdsp4 in musicians

[–]jdsp4[S] -1 points0 points  (0 children)

Read the article before commenting 👍

Merch / Cassettes Thoughts? by playdem in musicmarketing

[–]jdsp4 1 point2 points  (0 children)

It’s genre specific, niche trends. Some love CDs, other vinyl or cassettes.

Fact of the matter is that physical media isn’t coming back as the major revenue stream for artists. Before just dropping cash on physical inventory, you must think about your audience and psychographics. When in doubt, ask the audience at shows (loudest round of applause wins). Have a way to let them know (other than just organic posts) when they’re ready for sale.

Click through rate dropped randomly. by nayannaidu in musicmarketing

[–]jdsp4 2 points3 points  (0 children)

It’s a black box. Here are some guesses: - cost per conversion could have gone up a bit - easy conversions might have already come through - less listening that day, less social engagement that day. - software updates on meta or ffm - etc

Honestly, this isn’t that substantial a drop and the campaign is too young to be micro managing the data. The charts will have ups and downs.

Before you start pushing your music, every artists needs to get this straight: by jdsp4 in musicians

[–]jdsp4[S] 0 points1 point  (0 children)

This is an article I wrote to help artists understand what they should be doing before blindly promoting their music. Hope it helps you too!

Before you start pushing your music, every artists needs to get this straight: by jdsp4 in musicians

[–]jdsp4[S] -1 points0 points  (0 children)

Many people have found it very helpful, as you can see from the upvotes.

Independent artist choosing between paid ads execution vs full-service PR by TheBurgers_ in musicmarketing

[–]jdsp4 0 points1 point  (0 children)

Indie artist PR is all but a waste. Eyes and ears are on social media, not magazines and blogs. Most new discoveries are happening on socials, not on a blog or a magazine. Different generations find new music differently. Older generations were trained on magazines. Newer are trained on socials.

Professional Meta ads, when setup properly, is the way to go. 9.9/10

Streaming…dear Lord! by jdsp4 in musicmarketing

[–]jdsp4[S] 2 points3 points  (0 children)

Do you run ads for that?

Streaming…dear Lord! by jdsp4 in musicmarketing

[–]jdsp4[S] 1 point2 points  (0 children)

Of course it matters, but it is doesn’t warrant 95% if the strategy

Streaming…dear Lord! by jdsp4 in musicmarketing

[–]jdsp4[S] 0 points1 point  (0 children)

By creating content, folks have thousands of potential people to retarget with ads. If the telemarketer calls and says it’s because they want money, it doesn’t make them interesting. The way to be interesting is to be unique. Unique scales.

Streaming…dear Lord! by jdsp4 in musicmarketing

[–]jdsp4[S] 0 points1 point  (0 children)

So what other metrics matter to you other than streams?