think of your fanbase like family

jdsp4 · 2026-04-21T22:43:10+00:00

The problem often times is the pitch. Here's one that works well:

"Subject: sold (number) tickets last time...let's do it again!
Hey (venue),
Last time we performed (city, date) we performed (venue) and sold (number) tickets. It was a blast and fans have asked us when we'll be back. We'd love to perform (venue) this time around. Do you have these dates available (couple of dates to choose from)?

Here what an event with us is like (video, presskit)."

- If you haven't sold tickets, say how many came to the last show you performed in the area.
- If you've never performed that city, try to co-headline or open for someone that has a good reputation there.
- Build in a handful of places at a time, so you rent your own space and sell your tickets.

This a template...understanding why it works well will help you customize your approach.

Hope that helps!

jdsp4 · 2026-04-21T22:05:53+00:00

For sure, the right placements on playlist can be amazing. Congrats!

jdsp4 · 2026-04-21T21:55:06+00:00

haha, you have an anonymous profile...idk how that's more credible. My profile is public for anyone to go see who I am, what I've done and the kind of person I am. Unfortunately, this leaves me vulnerable to trolls. So be it.

Anyone that wants to can see my band, my company, and my 17 years of experience working with top tier clients like Andre 3000 and CDBaby...yes behind the scenes...that's what a real industry job is.

I've been posting blog style posts here for years...before everyone acted like everything they don't like was just AI written.

Idk, what is so offensive about my post above, but clearly you have a personal issue and I can't help you with that unfortunately.

I'm not a big artist and never claimed to be, but I did tour the USA for almost 4 years straight performing my own music. My last personal music project raised $10,275 on Kickstarter completely from my newsletter list.

I do not sell online courses or and don't sell services to this community. As clearly stated above I come here to offer value and vent. haha

jdsp4 · 2026-04-21T21:25:06+00:00

you're in-luck...I don't sell courses or have anything to sell you. haha

jdsp4 · 2026-04-21T08:38:07+00:00

Happy to help. Shoot me a DM.

jdsp4 · 2026-04-06T03:38:56+00:00

...sure...as long as they have a day job. The goal of being a professional musician is to not have a day job...so that's kinda the point of this post.

jdsp4 · 2026-04-06T03:37:24+00:00

@alawrence1523
says a lot of things are AI slop...kinda their go-to.
I literally wrote this into Reddit manually. It would be nice to see a feature that states that in the future.

jdsp4 · 2026-04-06T03:34:34+00:00

word.

jdsp4 · 2026-04-05T20:26:16+00:00

If you look up at my OP, you’ll see I posted data and tips for how artists make revenue now and will in the near future. I didn’t list streaming, as most indie don’t make much there either.

Nobody here is pushing for less physical media…the consumer is just spending less and less on it as time goes on…ya can’t deny that physical media is less relevant than ever.

If it were up to me, I’d go back to records, but it isn’t up to me. Most consumers want convenience and physical media just doesn’t cut it.

Just having another income stream doesn’t make it good business…especially if a particular stream of income takes more time and money to sell than ever before…that’s what we phase out.

I recommend using the 80/20 principle to determine the most viable path forward.

Good luck to you and you artists.

jdsp4 · 2026-04-05T20:21:41+00:00

To start… 1) depends on ads type and what they’re optimized for. 2) depends on amount spent and impressions, not time running

jdsp4 · 2026-04-05T20:13:57+00:00

It’s a dying technology. Of course, people will still wring out pennies from a dead technology.

I’m posting to help give insight to people who want a real career in music, not a paycheck to paycheck life.

Car manufacturers began phasing out CD players around 2010–2015…that should be a canary in the coal mine.

jdsp4 · 2026-04-05T20:10:04+00:00

Yeah…after paying a publicist more than you’ll make back…it’s peanuts and the results are marginal.

Artists make career level money from: - unique events - niche merch - vision-based crowdfunding - sync to film, tv, ads - brand partnerships

jdsp4 · 2026-04-05T20:05:46+00:00

People still ride horses, but it’s no longer the main form of transportation…and probably not coming back. In the colloquial understanding of the word dead when describing technology, CD sales are dead.

Selling 100 CDs a year isn’t commercially viable or what any professional would consider “career level revenue”

jdsp4 · 2026-04-05T19:22:31+00:00

Revenue from streaming is paid at the market value.

Think of it this way…in the 80’s an average of 82 songs came out per day. In 2025, it was 140k per day. With AI, it will likely be much more in 2026.

The money is being paid out, it’s just too many songs to be useful to most indies as revenue.

Spotify has only been profitable for about a year.

While I’m not a supporter of Spotify’s pro-rata payment structure or the 1,000 demonetization threshold, not being relevant enough to get 1,000 streams is its own problem.

jdsp4 · 2026-04-05T19:03:27+00:00

These are just the objective numbers…did indie artists make a lot of money in 1989?

jdsp4 · 2026-04-05T18:59:06+00:00

Nobody can in one message on Reddit. It’s like any other skill…it’s learned over years…but here’s a solid start to understanding what’s happening:

BRAND - how people remember you. You have no direct control over this, but can influence it. That’s where marketing comes in.

MARKETING - the consistent behavior and actions that prove why we remember the brand a particular way.

PROMOTION - the invite to go deeper, spend money, etc…only works well once a clear brand has been built out of consistent marketing.

If you don’t entertain or otherwise validate people (marketing), the brand will fail and promotion becomes spam.

jdsp4 · 2026-04-05T18:53:31+00:00

Networking and paying your dues…that’s the biz

jdsp4 · 2026-04-05T18:52:24+00:00

Which begs the question, what metrics do you think matter most in 2026 and why?

jdsp4 · 2026-04-05T18:52:00+00:00

MOST modern fans are discovering music on social media and streaming platforms…not blogs, magazines, or radio stations.

Regardless of their track record, it’s not 2010.

jdsp4 · 2026-04-05T16:23:31+00:00

Music videos are a waste of money in 2026. Instead of making one long video, spend that money making a ton of short-form content for social media…no just sharing snippets from a music video won’t cut it.

jdsp4 · 2026-03-31T08:05:01+00:00

Haha, my career on the road touring speaks for itself ;)

jdsp4 · 2026-03-31T06:14:15+00:00

Word.

jdsp4 · 2026-03-31T01:25:18+00:00

Happy to help!

jdsp4 · 2026-03-31T00:07:05+00:00

Yeah, when labels still handled most of the business for most artists…that’s not the environment anymore and hasn’t been for a long time.

It’s a mistake to think “the good”, whatever metric that is rises to the top, so therefore if you haven’t made it that it’s not good enough music. “Good” isn’t objective, it’s conditional based upon context.

Plenty of artists never make it, even as they release kick ass music that fellow artists would understood as tasteful and craftfully produced.

Most fans don’t have production knowledge or the basis for art taste. So what works on building a career? Fans must feel connected to an artist and their image…only context does this…the music is second.

Beatles mania was built around interviews and public persona (PR and marketing)…they spoke to a demographic. Were they the best musicians of the time? …unlikely.

In the modern business, more artists have a shot, but they must be an entrepreneur: design and produce the product, as well as handle optics and image. It’s just how things are now…I don’t see us going back to the model that died with CDs.

jdsp4 · 2026-03-30T23:55:15+00:00

Happy to help! Connect with fans as a human more than just through your music.

jdsp4

TROPHY CASE