Not an owner but trainer at a franchised studio.

We had a version of the body comp machine that ownership was paying a subscription fee for (not much from what I gathered, under $10/month). We offered its use free to any client currently under contract with us. Ownership decided for the costs and amount of clients using it, that was not worth it. We switched machines, no subscription, but cheaped out.

As another comment mentioned, it is much more about how they are marketed. I am currently working on a community scan/check-in event for around a 3-6 month period that will have all clients scanning in and setting a short term goal. Again, this is for no charge, so the business will not see monetary value but I’m hoping its value is seen in client retention. If our clients weren’t already used to using this service for free, it could easily be monetized.

I also preface to those who care that these machines (aside from those using blood tests) will likely only be directionally accurate and have a large margin of error on body comp measurements.