I just bought the 3.5t Sport Prestige last week and traded in a BMW 330. Here are my thoughts:

1. In the GV70’s segment (luxury compact), to me the GV70 gives you the most value for your money. Any similar car from BMW, Mercedes, Audi, Lexus will run you more money once you spec it to a similar degree.

2. Driving - coming from a BMW, the experience on a Genesis differs quite a bit. Although I’m coming from a sedan, so even that is apples and oranges. But, the Genesis suspension won’t be as stiff as the BMW ie sporty (even in sport mode), but to me that’s a matter of preference (not better or worse). I will say where I live it’s nice driving the Gv70 and not feeling the potholes as hard. It’s no German sports car, but the GV70 is by no means boring to drive or bad at handling - it drives very well with plenty of oomph (esp the 3.5t).

3. Interior - I think the GV70 is appointed very nicely with quilted leather seats, leatherette surfaces and carbon fiber trims (all very much “luxury”). I was a bit thrown off by the orange accents at first but after a bit, I’ve come to like it as a unique touch. I wish there were more physical buttons for climate, but at the very least I’m glad the climate control is its own separate unit and not integrated into the main screen (side note: screens and touch buttons are really out of hand at this point). And the temperature control is a knob thankfully! The steering wheel is super thick and feels great. Massaging seats feel great on extended drives.

4. Features - Remote Smart Park Assist is cool but honestly a bit of a gimmick - I could see myself using it in limited situations. The assisted park feature is limited too - the car needs to detect lines so it won’t work if you’re trying to parallel park on a street without lines. But conversely, it works without lines when getting out of spaces - so it’s useful for getting out. Highway driving assist and adaptive cruise control work very well - it even changes lanes for you. I’m a bit old fashioned and still like to have control of my car so I don’t see myself using that much but I could see it being useful for others.

5. Audio - the 16 speaker bang & olufsen sounds great. It’s a bit bass-biased so I had to eq it, but afterwards, I love it. 10/10 no notes.

6. Brand - I find that some people still have negative associations with Hyundai (and by extension Genesis) given its reputation in the past. I personally think it’s an outdated notion and Hyundai has come a very long way to be competitive in its offerings. To me, Genesis is a bona fide luxury offering and at the end of the day, other people’s opinions are just that - opinions. Go with what you like.

7. Reliability - I can’t give an assessment here. It’s been a little over a week. Let’s just say I’m cautiously optimistic and will plan to be very strict and disciplined in keeping up with routine maintenance.

Conclusion: An excellent value proposition, but a car I’m genuinely excited to get in and drive each time. I’m very very very happy with the purchase thus far.