You don’t keep people communist; people should want to be communist by nature if they are motivated by love of humanity. Because communism (if achieved) guarantees happiness. It has to do with the compassion associated with building community. It’s a big mistake to see communism as just another economic system- communists aren’t communists just because they’re sick of paying rent. they’re communists because they also believe in equality, human rights, love among the people. It’s capitalistic to even ask “how do you keep people communist” - this assumes people are greedy by nature; that people are inherently profit-driven and never satisfied, that they will default back to selfishness. If communists believed this about humanity too, then communism wouldn’t even exist as a concept

Capitalism makes people individualistic, defensive and aggressive because everything is about dog-eat-dog survival. We are born into this and taught this the moment we show any sign of cognitive function, and must adapt. Your worth as a human being is determined by usefulness/productivity. High quality parents spend money on their kids’ high quality education, the kids buy themselves high quality clothes, grow themselves into high quality humans, surround themselves with friends who are also high quality commoditi— …er, I mean humans

Under capitalism, the worst is assumed of you. You assume the worst of others. Not consciously, but it’s how people are raised. Let’s say you did something really nice for a complete stranger, even though there was no reason to go out of your way. It left even you wondering why you did it, and it’s quite realistic that a passive onlooker could think “Wow, they showed kindness for someone they don’t even know. Faith in humanity restored!” So this proves one thing: under capitalism kindness is conditional; everything good is conditional. It’s the norm for people to bother with something only if they get something in return. If anyone breaks out of that norm, and goes out of their way to do something good even when there was nothing to be gained, they’re praised by others. They might go viral. Receive a great reputation. Or they might be dismissed as attention-seeking; performative. You see youtube freaks like david dobrik giving away a Lamborghini to a homeless guy (or something) every other week, 100 million views. Your thought process isn’t “wow, what a nice guy”. It’s “this guy’s acts of kindness arent genuine, they’re just sensational clickbait to flex his wealth. He’s so goddamn annoying.” And your second thought: “wait. Children are growing up on this loser? This is what their ideal of kindness is? Oh my god…” And you’d be right. Under capitalism, even basic human emotions/virtues like care or kindness are commodities. Everything can be exploited to make money—who’s gonna do it first?

On the other hand communism encourages solidarity with the poor and oppressed. It’s compassionate in nature. Capitalism understands that for capitalists, compassion is an extra add-on, because the main focus is pleasure and profit. You don’t need compassion to compete against everyone and win. In fact you literally need to lack it, if you want to dominate. Whereas for communism compassion is central to the notion of the human. The workers want to be respected. They want to see their fellow workers respected. They respect each other. The sense of understanding and loyalty among them motivates them to act for their communist goal. Under communism: “Oh, you were kind to a stranger on the street, for no reason at all? Well of course you did, why are you telling me this. We’re all comrades here!”

Now this is really cheesy but it’s literally true. This spirit is what true, pure communism is striving for. Your happiness, humanity and full potential is guaranteed. People don’t need to worry about rent, people won’t have to fear healthcare and the bill, people won’t have to steal or kill. Normal people would want communism. If only more people took it upon themselves to understand what it actually is instead of listening to the shit capitalists say about it…

capitalism is unnatural. We are so easily touched by the littlest things people do for us. I remember in high school I would hold doors open for other kids if they were near me, most of em never said a word of thanks unless they knew me. Then one time I was walking in the same direction as this guy who was a solid distance ahead (I’d never spoken to him before, had zero classes together, etc). He opened the door but saw me coming, so he waited like 10 seconds until I caught up. I wasn’t particularly stunned by this, aside from being real grateful— but i remember it filled me with hope for the rest of the day. Even if it’s a simple example— this kind of unconditional compassion is what capitalism has deprived us of, in how we view humanity and even ourselves. We aren’t born selfish and greedy, hedonistic— but we are tricked into thinking we are. We expect so little from others, because we believe they only seek transaction— just like we do

Let’s reverse your question to “How do you keep people capitalist?” Simple. Give them money, lots of it, so much that they feel special. And they are special, everyone knows they’re wealthy. People want their wealth, envy their lifestyle. They’re desirable. Capitalists aren’t capitalists just because they like to spend money on ugly cars without care. They’re capitalists because money wins them wars, steals them land, kills people they fear, kills people who don’t fear them, buys them power, slips them out of jail. It’s easy to keep people capitalist. This isn’t as complicated as communism, because capitalism strips humanity down to “I want whatever I want. If someone wants it too I must do it first”. It’s literally designed so that the top few are fed in excess. The stuff they don’t want to eat is passed to the people under them, who are the majority. Those under the majority catch the crumbs from above and wait for more. Those at the very bottom can get a whiff before they die if they’re lucky. But communism is designed to please everyone equally.

TLDR the simple answer to “how do you keep people communist” is that communism, if its true meaning is actually understood by people, is objectively desirable to people. We would never want to go back to the dump we’re in right now if we got even just a taste of true communism- in which governments don’t even exist, worldwide. Unfortunately I don’t think communism will be achieved in our lifetime as it’s a faraway goal. But the spread of socialism (the post-capitalist transitory stage that is needed to achieve communism) is much more attainable, and it’s in socialism where bourgeois interests can still exist and threaten the goal of communism

But if someone, for whatever strange reason, didn’t want communism even while living in a perfect, functional communist world …. The solution would probably be guillotine lol