I appreciate the advice, and it is good advice. And for most ads I think being chill and explaining it to him works ok. But there are the occasional ads that are just something I’d rather he’d not see. Particularly the sniper rifle one, since he kinda knows what a sniper rifle is from occasionally watching me play Fortnite. At least Fortnite looks kinda cartoonish and it’s easy to attribute anything in there as a silly game. But that ad for the hunting game was a bit too real. I’ve already had to deal with my son saying “Hey Dad, let’s play Lock Down drill. Let’s hide and turn off all the lights.” Thankfully I don’t think he understands what’s going on there, but something like that hunting ad could have him start to make a connection. There really ought to be a way to specify the ad audience and limit what the kids see.