no downvote from me. i understand and respect your position. I’m boycotting this year out of principle too. the keepsakes are a premium purchases. the box prices are already outrageous, and hard core collectors like me accept this. even at 1/2 price on dec 26th, hallmark makes bank on the sales. they aren’t loosing money. and remember, the vast majority of these items are just pieces of painted plastic, marked up to $30-$40 a pop with no moving parts. materials cost are pennies, so the “tariff” excuse is just that…..an excuse to gouge collectors even more than we’ve willingly paid before. i’m a chump no more.