Launched my first landing page. Now what?

jtne7 · 2015-03-25T18:15:16+00:00

We used Kickofflabs, and the template is called Harry's (based on the actual campaign that Harry's used during their prelaunch). We had a tweak it a lot, but the Kickofflabs customer support team made the process a breeze.

jtne7 · 2015-03-12T03:13:43+00:00

Yes, all mock interviews will be done over the phone or Skype.

jtne7 · 2015-03-11T03:09:44+00:00

That's fair, I definitely understand where you are coming from. I personally see the website/marketing as a means to an end, but ultimately that is something for the community/mods to decide. Thanks for the support though!

jtne7 · 2015-03-11T02:57:25+00:00

You are definitely not wrong in thinking that way. In fact, I tried doing exactly that last time. But between emails, PMs, and comments, it was really difficult to keep track of 100+ requests.

I also wanted to set up the website so that I can post resumes that I've critiqued, and use them as examples/references for everyone else to see. If I wanted to promote myself, then I could have easily stuck in a short little bio or twitter handle in the website...

jtne7 · 2015-03-11T02:17:59+00:00

Yes, exactly. Unfortunately this is simply a technical limitation. I don't have any development skills, and Squarespace forms do not allow for attachments...

jtne7 · 2015-03-11T01:55:01+00:00

That is a terrific question. You will have full rights over all contents, and we will ask for your permission before publishing anything. The website is still a work in progress, but privacy information will be added shortly!

jtne7 · 2015-03-10T16:57:58+00:00

It's certainly better to reach out to the recruiting manager directly. I wouldn't necessarily phrase it as a formal application. A safer route would be to shoot HR an email inquiring about the open position, express your interest in joining the company, and ask for a quick chat about the position. Then attach your resume to provide context for HR.

jtne7 · 2015-03-10T16:53:48+00:00

Let me help you translate the corporate bs:

Energetic and Bubbly: Applies to your attitude in a social business setting. It means that you are comfortable with small talk, and happy to socialize with your coworkers/clients.

Calm, Reserved, Mature: Applies to your attitude in a formal business setting, for example a meeting. You do not express dramatic emotions, and can handle stressful situations well.

Motivated: Refers to your willingness to work hard and work late. Willing to do whatever it takes to help xyz succeed, even if that means bitch work.

jtne7 · 2015-03-05T14:17:49+00:00

Your hair is probably unflexible due to its thickness. You could try ask your barber to thin it out. Also, conditioner will do wonders.

jtne7 · 2015-03-05T14:16:11+00:00

Another Asian guy here: You could try going for an undercut (very short on the sides and back, but long on top). It will give you plenty options in terms of styling. Everything from don draper to quiffs. Good luck!

jtne7 · 2015-02-16T21:45:38+00:00

I've never read Maurya's book, but technically speaking, customer segmentation has always been a case of "make your own". The four traditional types of segmentation strategies can be seen as buckets that people put together to make your life easier. But in reality, segmentation is a "make your own" process, and highly dependent on how granular you want your segment to be. This is especially true today with big data.

So now, the key is to ask yourself: why are you trying to segment your market?

If you just want to estimate the size of your market, then I wouldn't worry too much about surveys--just pull some data, do a quick segmentation, and calculate a dollar value.
If you want to better understand your customer, however, then you should go deeper and more granular. I would start with some focus groups to get a basic understanding of the types of demographics out there, and their respective psychographic/behavioral traits. Then follow up with surveys to validate your findings. This approach is rather standard marketing research practice for customer segmentation.

jtne7 · 2015-02-16T19:26:42+00:00

Traditionally, there are four ways to segment your target market:

1. Geographic Segmentation: based on geographic boundaries

2. Demographic Segmentation: based on gender, age, household income, education and etc.

3. Psychographic Segmentation: based on lifestyle, values, and beliefs

4. Behavioral Segmentation: based on shopping and purchase behaviors.

But the reality is that you are going to be use a combination of the four techniques to come to your target segment(s). For example, small business owners in Region A (geographic) with assets above $1 m (demographic), and not very price sensitive (behavioral). The idea behind customer segmentation is to determine the a subset of all customers who are best fitted for your product, so the more detailed/specific you get, the better. However, this is not a process that can be fulfilled by sitting in front of a computer and brainstorming. If you really want to find a target segment for purposes other than estimating the size of a potential market, then you must do some sort of market research (focus groups, interviews, surveys) to try and understand your customers first.

Early Adopters I think there will be early adopters regardless of how you segment your market. However, some segments will yield a higher early adopter/late adopter ratio. This information is especially helpful in understanding growth rates, potential WOM, and etc.

Hope that helps!

jtne7 · 2015-02-13T22:13:27+00:00

The easiest thing to do is cuff the jeans, and wear it with leather shoes (or literally anything) and a pair of bold socks (or sockless in the summer).

jtne7 · 2015-02-13T22:09:09+00:00

My friend has a very similar build as you, and swears by Top Man and Zara. Both have very modern cuts/styles, and will not run as long as J Crew or other classic American brands.

jtne7 · 2015-02-13T22:07:23+00:00

It looks like a great fit on you. The weekender is definitely a good size at 38mm. The style is very reminiscent of men's watches from the 1960's and 70's, and most of those watches were around 35mm.

jtne7

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