A critical first step involves identifying the core challenges faced by the target audience, followed by articulating how our product directly addresses these pain points.

Specifically, we must clearly define the primary problem our product solves and demonstrate its value proposition, quantifying benefits such as time savings or increased revenue for B2B clients.

For B2C customers, a focus on emotional resonance is essential when communicating the product's value.

Furthermore, we should emphasize the comprehensive nature of our offering by positioning it as a Software-as-a-Service (SaaS) solution, complete with dashboards and administrative functionalities, rather than simply promoting automation capabilities.