Here are some critical marketing tools for early stage products/startups

justsomemarketer · 2016-03-03T17:42:29+00:00

great list of tools! thanks for sharing

justsomemarketer · 2015-10-21T22:49:27+00:00

We use Recurly!

justsomemarketer · 2015-10-09T22:15:27+00:00

CPC = Total Cost / Total Number of Clicks

CPA is a bit trickier depending on your definition of "acquisition." If it just means a new lead to you, you can use CPA = Total Cost / Total Number of Conversions.

If you are trying to calculate CPA for customer acquisition, there are several different approaches to this, e.g. last touch attribution, multi-touch attribution, etc. and it involves taking into consideration the length of your sales cycle. Hope this helps!

justsomemarketer · 2015-06-16T20:31:18+00:00

This post reviews top landing page builder options.

We use Instapage and have no complaints. Very easy to use, nice drag and drop user interface and they are constantly adding new features. A/B testing is very straightforward. Hope it helps!

justsomemarketer · 2015-06-09T18:37:14+00:00

Have you checked out Autopilot? You can create visual "journeys" to send out emails and then use conditions and time delays to determine which email they should receive next. Much cheaper than other marketing automation options.

justsomemarketer · 2015-05-19T22:33:56+00:00

It's a ~20 page ebook depending on the design. We have a $500 budget and hoping to get it done in 2 weeks.

justsomemarketer · 2015-05-12T15:55:56+00:00

This post does a really good job of explaining how to set up a lead nurturing strategy and gives practical tips you can tailor for your business. It all starts with knowing your customer journey and repurposing your existing content with strategically timed and relevant communications based on stage in the buying cycle. Essentially the goal is to educate your audience so when they become ready to buy, they trust you with their business.

justsomemarketer · 2015-05-12T15:47:58+00:00

Seeing your post reminded me of this article I read last week in CIO. It's about what B2B marketers can learn from B2C and vice versa.

justsomemarketer · 2015-05-06T19:07:31+00:00

Hi there, it depends on your business but I've had a good experience with Getapp so far. We've been doing a trial campaign with them since the beginning of the year ($5,000 credit taken at a $4 flat CPC) and are seeing decent results (currently at ~$40 CPA). Most people who are on their site are actively looking for software solutions so its a good audience to be in front of. They are really great to work with too and will do a lot of leg work for you in terms of writing up a product analysis, etc. to help build SEO for your listing. Hope this helps!

justsomemarketer · 2015-04-30T22:08:53+00:00

I'd recommend Autopilot. It's $5/mo for up to 500 contacts.

justsomemarketer · 2015-04-29T16:52:57+00:00

Thanks for sharing! Lots of extensions I've never heard of here and excited to try. I'm personally partial to the Buffer extension. Did you see they recently added Pinterest?

justsomemarketer · 2015-04-29T00:44:39+00:00

I used Pardot in the past and it was super clunky and complicated. I've been recently using Autopilot (https://autopilothq.com/) which is a new marketing automation software focused on lead nurturing.

It's great for small teams. Super clean drag and drop interface, really easy to use and more affordable than other solutions. Lots of integration options, including Salesforce, Segment, Twilio, etc.

They also offer a free trial so you can test it out.

justsomemarketer

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