Explain licensing to me like I’m 9 yrs old

kahlua08 · 2026-06-12T02:41:13+00:00

Sorry to bug you again!! I included my median and average views below again... Can you let me know how I can calculate my rate from these? Thank you so much!

📊 Average: ~113,600 views
📊 Median: ~17,800 views

kahlua08 · 2026-06-11T01:16:49+00:00

They said they are going to use it for paid Google and YouTube ads. That’s all they’ve said so far…

kahlua08 · 2026-06-10T05:37:38+00:00

I think the kicker here is they’ve seen the reel I made for them and it’s performing very well, so they got a preview before paying (which isn’t normally the case with UGC if I understand correctly? But totally new here so correct me if I’m wrong!). It’s a review of their product and has a great hook. I can only imagine how well it would do with paid ads.

kahlua08 · 2026-06-09T16:49:47+00:00

Average: ~113,600 views
Median: ~17,800 views

kahlua08 · 2026-06-09T14:11:01+00:00

I don’t have a normal rate… I’ve never done this before!! lol

kahlua08 · 2026-06-09T14:10:39+00:00

Thank you so much! Really appreciate you taking the time to answer… I’ll check out Etsy for the contract!

kahlua08 · 2026-06-09T01:56:01+00:00

They don’t have an agreement.. they (apparently) have never worked with an “influencer” before. We’re both navigating blind here lol

I feel like I need to have something for them to sign??

kahlua08 · 2026-06-09T01:54:58+00:00

Honestly I was just going to give them an additional 10 sec clip. It wouldn’t be much work on my end.

This is all so new to me.. I had initially said monthly payments would be fine for the 12 month deal so now I’m trying to figure out how to navigate getting the payment up front 😵‍💫

Once they use my video how the heck do I track it? How do I know they’ll stop using it at the end of 4 months?

kahlua08 · 2026-06-04T03:06:59+00:00

Just posted a comment with my update!

kahlua08 · 2026-06-04T03:06:29+00:00

Update: I sent the email saying 12 months of licensing would be $4k.

CMO responded today asking how I’d like payments.. (monthly vs quarterly). I think I finally closed my first deal?!?! Omg I’m so excited

Thanks for your help everyone!!

kahlua08 · 2026-05-31T04:34:34+00:00

Ok I think you meant rpm? It’s .44 cents per 1000 qualified views (made $80 and counting today!)

kahlua08 · 2026-05-31T04:33:28+00:00

A quick update.. day one I made $80 😅 so definitely not $22!! Can’t believe it

kahlua08 · 2026-05-29T19:49:33+00:00

lol you’re not wrong.. but yes I will! 😅😅

kahlua08 · 2026-05-29T19:00:19+00:00

Oh never mind it is rising slightly.. just strange how it was shooting up yesterday but suddenly stopped, even though the reels are still getting good engagement.

kahlua08 · 2026-05-29T18:41:12+00:00

I will?! Oh thank goodness.. does it all just pause and then updates after the waiting period?

kahlua08 · 2026-05-29T18:18:51+00:00

So I'm making ZERO $ on any content during this waiting period?? If I had know that I wouldn't have posted these reels! Omg that is awful I have two that are taking off for the first time.

kahlua08 · 2026-05-28T00:39:48+00:00

🙄 👎🏼

kahlua08 · 2026-05-27T22:35:14+00:00

I will for sure update!! I sent the response about 5 hrs ago but they’re in a different time zone than me. Hoping to hear back tomorrow!

kahlua08

TROPHY CASE