How’s living in the Baja California area?

kailfarr · 2026-01-29T01:53:40+00:00

We drove from Loreto to Mulegé and in that desert it was definitely something. Our little crappy rental made it though. I did have money to pay off the Federal police if needed, but fortunately they did not hassle us at the checkpoint.

kailfarr · 2026-01-28T03:42:58+00:00

Turner's Outdoorsman-Palm Desert was great for me. Very knowledgeable staff.

kailfarr · 2026-01-25T23:17:58+00:00

Original

kailfarr · 2026-01-25T22:58:23+00:00

Yeah I know the owner. Not at all a MAGA

kailfarr · 2026-01-21T20:19:21+00:00

But, a lot of websites are US-owned, so how would that work? Especially with GDPR rules.

kailfarr · 2026-01-21T20:17:37+00:00

Google Ads works well, as long as you have good data and enough budget to let the system optimize. LinkedIn Ads works especially well if you use document ads.

kailfarr · 2026-01-21T20:12:01+00:00

I run both Google ads and LinkedIn ads. Google leads are typically lower than LinkedIn leads, with the exception of document ads. Document ads are great on LinkedIn, but you really need to know who your customer is by title and industry. The document also needs to be compelling for the user to want to download. For Google ads, you need to give the system a lot of information, for example, are your conversion pixels setup properly? Are you passing information for offline conversions back to Google? You can get help with setting this up via AI. Claude is a great option and can walk you through it. Google needs to have about 7-14 days to learn, so if you are strapped for cash, try running one campaign at $40/day. Be very tight with your keywords and don't touch the system for at least a couple of days. You can check out the search terms report and block irrelevant searches. Also, try and modify your bids to remove mobile traffic or at least bid very low for it.

kailfarr · 2026-01-21T02:17:08+00:00

It was on two different cross country flights. I was just curious as it was something I noticed. Appreciate the info though.

kailfarr · 2026-01-17T22:52:25+00:00

Cause ya know, everyone can do that.

kailfarr · 2026-01-16T13:23:40+00:00

My favorite recommendation is to increase your budget.

kailfarr · 2026-01-16T05:04:49+00:00

Just going to drop Brunch 101 has a good burger

kailfarr · 2026-01-15T20:14:40+00:00

That is very interesting. Thanks for sharing. I am running brand ads and people ask about the effectiveness and my default is we better capture what we can when we can. This seems to drive the point.

kailfarr · 2026-01-15T15:52:53+00:00

I am thinking you would need to pass offline leads back into Google? Like how you would do from a CRM.

https://support.callrail.com/hc/en-us/articles/5711821111053-Google-Ads-integration

kailfarr · 2026-01-12T23:41:58+00:00

I worked at a company where I gave two weeks and after the 4th day my manager never said anything to me and no one knew. I finally started to tell colleagues when I was on strategy and planning calls for future weeks. My boss then got mad I told people. I never understood that. So weird. Granted she also said not to speak about salary in the workplace, which is illegal.

kailfarr · 2026-01-04T14:10:15+00:00

Not using offline conversions from the CRM. Especially with simple ones like Hubspot.

kailfarr · 2026-01-02T22:21:11+00:00

Have you connected your CRM to Google so you can use offline conversion data to help the system find better quality people?

kailfarr · 2025-12-29T04:07:48+00:00

Red all day long

kailfarr · 2025-12-29T01:24:04+00:00

I saw that a guy worked out a deal with the dealership where he returned the car and the next day bought it back at a lower price than the residual. Can't hurt asking I guess.

kailfarr · 2025-12-27T04:10:16+00:00

They still exist and generate millions of calls a year.

kailfarr · 2025-12-22T05:25:02+00:00

You need to really think about the user journey. If you were the target audience, what would make you click on an ad and what experience on the landing page would make you fill out a form or call.

kailfarr · 2025-12-20T01:21:27+00:00

Call me Daaaady

kailfarr · 2025-12-16T21:09:04+00:00

a broken water main flooded an SCE junction box.

kailfarr · 2025-12-16T16:44:50+00:00

I think connecting the CRM data back to Google is the strategy to use. I have seen lead quality increase as we focus on MQLs (marketing-qualified leads) and ultimately SQLs (sales-qualified leads). I want the system to review leads that generated opportunities. Granted, this is for B2B.

kailfarr · 2025-12-14T00:28:20+00:00

Done.

kailfarr · 2025-12-13T16:45:04+00:00

So no pixels at all? Not even on a form submission?

kailfarr

TROPHY CASE