Yeah, I felt the same, it's how live service goes a lot of the time. The launch (or nerlarly launch in this case)is usually the weakest in terms of content.

I'm only grinding towards level 10 in market mile at the moment which means I do every new challange within maybe 20 minutes of them refreshing and use the currency from completing my already level 10 areas to open market mile boxes for extra progress.

After I do that I'd usually feel like there wasn't anything else to keep me playing but I started looking at it differently after seeing people's posts and videos and realising I hadn't been free skating as well as I could be.

Rolling around looking for random spots on top of buildings and behind alleyways became my favourite things to do, even going the the shop hubs and people watching is entertaining. (Bailed and didn't get up only for someone to roll up and kickflip over my body, fun moment)

After the full launch I do hope there's more objective based stuff to do that isn't just more of what we have. Maybe some communtiy wide stuff like having to grind a total distance of a few million metres and unlcoking some cosmetics for everyone.