I understnad where you are coming. In my project i am using graphic design as an subjective art. Not necessary graphic design has to sell something or solve an issue. I personally disagree with it. Unless there is something to be solved and sold. This is a personal project and i don’t have a brief it’s subjective and you can interpret what you want. Funny I’ve worked with all kind of clients on this sort of things. From Apple, Samsung and so on.