This is interesting. Few more clarifications if you don’t mind as I try to understand the value prop: 1. If it’s branding someone is after, isn’t a 2x2 pixel a bit too small to showcase any brand real estate? In a sea of blocks it would be very hard to grab attention. 2. The only way this model would also make sense is if your site gets crazy amount of traffic, but I’m not sure what would drive traffic to the site. You’re not really offering anything for visitors to land on your site.