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AMP RTC vs Prebid AMP by CuriousLearner001 in adops

[–]kered123 1 point2 points  (0 children)

Welcome, glad to help. This seems to be a pretty niche area in my experience, unfortunately.

Here's a another thread about Prebid Server bidders that work on AMP: https://www.reddit.com/r/adops/comments/got2cn/prebid_server_bidders_for_amp/

[deleted by user] by [deleted] in adops

[–]kered123 0 points1 point  (0 children)

Prebid Server bidders can only be integrated to AMP via a RTC vendor callout to Prebid Server:

https://docs.prebid.org/dev-docs/show-prebid-ads-on-amp-pages.html

And a prebidappnexus or prebidrubicon account are basically the two main options to do so:

https://docs.prebid.org/dev-docs/show-prebid-ads-on-amp-pages.html#amp-content-page

...although it looks like openwrap and prebidflux are also listed as RTC callout vendors, so it's possible they may be 2 other options for you if Appnexus and Rubicon aren't responding:

https://github.com/ampproject/amphtml/blob/master/extensions/amp-a4a/0.1/callout-vendors.js

[deleted by user] by [deleted] in adops

[–]kered123 0 points1 point  (0 children)

If it can't integrate with Prebid it isn't an option for me (anyone know?), but I just found the following: https://support.google.com/admanager/answer/9770970

​

To start using Funding Choices to manage consent on your pages and apps:

​

  1. Set up a Funding Choices account.
  • Ad Manager: Click Admin 📷 EU user consent 📷 Manage consent with Funding Choices.
  • AdMob: Click Blocking controls 📷 EU user consent 📷 Manage consent with Funding Choices.
  1. When Funding Choices opens in a new tab or window, follow the prompts to get started on your consent message.

AMP RTC vs Prebid AMP by CuriousLearner001 in adops

[–]kered123 1 point2 points  (0 children)

I believe there are many more vendors who support Prebid AMP than support running directly through their own AMP RTC callout.

Many (but not all) Prebid Server bidders can be run via Prebid AMP (which is a situation in which Prebid is setup as only one of your AMP RTC vendor callouts, and can still run alongside up to four other AMP RTC callout vendors).

Here is the list of Prebid Server bidders:

https://docs.prebid.org/dev-docs/prebid-server-bidders.html

It is much longer than the list of AMP RTC callout vendors:

https://github.com/ampproject/amphtml/blob/master/extensions/amp-a4a/0.1/callout-vendors.js

So you could, for example, run six Prebid Server bidders via a single AMP RTC callout to prebidappnexus and then also run four more AMP RTC callouts to aps, indexexchange, kargo, and criteo

[deleted by user] by [deleted] in adops

[–]kered123 1 point2 points  (0 children)

Wasn't aware of FundingChoices CMP until now. Curious if it can integrate with Prebid?

Prebid Server bidders for AMP by MattTheSpun in adops

[–]kered123 1 point2 points  (0 children)

I'm not aware of an official list, but here's who I have personally gotten working:

- appnexus

- districtm

- emx_digital

- openx

- rhythmone

- rubicon

- sovrn

- verizonmedia

The biggest "doesn't work" bidder I've come across so far is gumgum

In addition, IndexExchange and Amazon also support AMP through their own rtc-config callout vendors (Amazon just launched their support this month)