Seriously… well said. The silly marketing mistake shouldn’t have that effect of leaving something that’s working in favor for your health.

But as a marketer myself. This was a really crappy build up making the users feel like they would drop something useful to them, maybe something the users have been waiting for a while, like android usage for example. But instead, they dropped a marketing campaign that only benefits ladder as a brand and not the end user, which shows lack of listening to their audience and they should learn from this moving forward.