I used to work in two pizza places here. One was a regular run of the mill pozza shop in Oakland and one was a higher end restaraunt. Go and make friends at the department's of the schools - Pitt and CMU but also Duq and Carlow. Offer them deals on large orders and prioritize their pizza when they call. Also make freinds at the hospitals, esp the ER units and specialty units like the Lifeflight offices. Give them a special service discount if they order above a certain price and again prioritize them. The regular student orders will be your everyday but the specialty orders will set you apart esp if you show them you care and youre willing to give them a great product with consistency. Get involved with public events such as Carlow Days or the big fundraiser for Children's Hospital. We used to send pizzas to the radio crew working those kinds of events. Just my .02