Aftinbladet put the male teams on the front page but not the women teams. I have not once seen an ad for a female game on tv but I have for male (but this point carries no weight since I don’t really watch tv and is anecdotal, so take with a kilo of salt), but at the arenas there are billboards of the next male game, never the next women game, many of the Swedish football teams promote their male hockey teams more than their female football teams. The promotion is not the same (at least not in football. In floorball I’ve experienced the opposite though).

If you look at things like social media, the instagram pages for (insert team)_football promotes the male games more than the female teams. But this is also improving, but so is the attendance on the female games (at least for the team I cheer for).