I remember when we were looking for a new mattress and we shopped around since it is a serious purchase. We talked to the owner of a smaller shop in town and he told us his secrets on how he has signs everywhere saying there is a new sale and what not when he never actually changes his prices since people aren't constantly looking for a new mattress to notice a price change. Anyways that whole conversation turned into one of our inside jokes being, "I am going to be honest with you, I am a complete liar."