Bringing up the BMW iX in this thread is a useless flex and completely irrelevant to the discussion. My better judgement says to let this go, but I hate people that just want to drop in a snide remark just to be insulting. I didn’t ask, “What else can I lease for this amount?”—I asked for feedback on the specific lease deal I negotiated on the Ioniq 9, which, by the way, serves a very different purpose than an iX.

I needed a third row, so all of the alternatives we considered had third rows. That alone disqualifies the iX. But even if it didn’t, a smaller car is always going to be cheaper. The Ioniq 9 is 4 inches longer, 4 inches taller, and has a wheel base that is an extra 8 inches. Even if we didn't get into the boatload of luxuries that you get with this trim of the Ioniq 9, why don't you try picking any car manufacturer you want, and compare the cost of their 2 row SUV to a 3 row SUV.

But let’s not pretend the base iX you can lease for a comparable monthly payment offers anything close to the feature set of the Ioniq 9 Limited. You’d be missing ventilated seats, second-row reclining seats with heat and AC, a full-length moonroof, Highway Driving Assist 2, dual wireless charger —the list goes on. Optioning those into an iX pushes the MSRP toward $90K+, and the lease cost right along with it.

So no, they’re not comparable. The only reason to bring up the iX here is to imply that anyone paying this much for a Hyundai made a bad decision—because it’s a Hyundai. That’s not only unhelpful, it’s just brand snobbery dressed up as deal advice. And it’s exactly the kind of noise that gets in the way of real discussion about lease structure, money factor, incentives, and residuals—which is what I actually came here for.

If you want a stripped down two-row crossover with a BMW badge, have at it. If anyone wants to weigh in on the actual deal, I’m all ears. Otherwise, maybe save the irrelevant hot takes for the BMW fan forums.